BEST SINGLE COMMERCIAL

CATEGORY OBJECTIVE
To recognise excellence in the writing and production of a single commercial or jingle.

CATEGORY DESCRIPTION
This award celebrates a great idea that has been beautifully executed and that uses the medium of radio in a unique, innovative, effective and engaging manner.

ENTRY REQUIREMENTS

AUDIO

  • Only a commercial/jingle that has been broadcast, with client approval and payment, in the twelve month period covered by these awards can be entered.
  • Must include the entire commercial/jingle as broadcast.

WRITTEN DEMONSTRATION - Optional
Written submission of no more than 200 words. Click here to download the written submission template for this award.

JUDGING CRITERIA

A - 25 POINTS | CREATIVE CONCEPT
Originality of idea, script writing, best use of radio in a unique, innovative, effective & engaging manner.

B - 25 POINTS | PRODUCTION / EXECUTION
Acting/performance, skilful use of music and sound design.

BEST VOICE TALENT

CATEGORY OBJECTIVE
To recognise voice talent that has demonstrated excellence in voicing commercials and/or promotional trailers.

CATEGORY DESCRIPTION
This award is to celebrate outstanding voice talent that is able to improve both the creativity, audio impact and effectiveness of the commercials or promotional trailers they voice.

ENTRY REQUIREMENTS

AUDIO

  • A selection of audio to demonstrate versatility, originality, voice quality and acting ability (maximum of 5 minutes).
  • Only commercials and/or imaging that have been broadcast in the twelve month period covered by these awards can be entered.
JUDGING CRITERIA

A - 20 POINTS | QUALITY OF VOICE
Distinctive and appealing delivery.

B - 15 POINTS | ACTING ABILITY
Performance skills and ability to convey emotion/idea.

C - 15 POINTS | VERSATILITY
Ability to read in different accents/natural styles.

BEST COMMERCIAL CAMPAIGN

CATEGORY OBJECTIVE
To recognise excellence in the writing and production of two or more linked commercials and/or jingles devised as a strategic campaign which have achieved outstanding effectiveness for a single client.

CATEGORY DESCRIPTION
This award celebrates a great idea that has been beautifully executed and that uses the medium of radio in a unique, innovative, effective & engaging manner.

ENTRY REQUIREMENTS

AUDIO

  • Only commercials or jingles that have been broadcast, with client approval and payment, in the twelve month period covered by these awards can be entered.
  • Must include the entire commercials or jingles as broadcast.

WRITTEN DEMONSTRATION

  • Click here to download the written submission template for this award. You will be required to submit this as part of your application. Not to exceed 200 words.
JUDGING CRITERIA

A - 25 POINTS | CREATIVE CONCEPT
Originality of idea, script writing, best use of radio in a unique, innovative, effective & engaging manner.

B - 25 POINTS | PRODUCTION / EXECUTION
Acting/performance, skilful use of music and sound design.

BEST COMMERCIAL PRODUCTION

CATEGORY OBJECTIVE
To recognise excellence in technical production of an individual commercial or campaign for a single client.

CATEGORY DESCRIPTION
These awards are made to technical operators who have made an outstanding contribution recording commercial content.

ENTRY REQUIREMENTS

AUDIO
Entry must be for an individual commercial or campaign for a single client. Maximum 5 minutes.

WRITTEN DEMONSTRATION – no points
Optional - written submission maximum 200 words. Click here to download the written submission template for this award.

JUDGING CRITERIA

A - 25 POINTS
Creative and imaginative use of the radio medium to execute a commercial/s.

B - 25 POINTS | PRODUCTION / EXECUTION
Acting/voicing, skilful use of music and sound design.

 

SALES TEAM OF THE YEAR

CATEGORY OBJECTIVE
To recognise excellence in radio sales across network, regional and provincial stations and in particular the achievement of client sales objectives and excellence in client servicing.

CATEGORY DESCRIPTION
This award is made to the sales team that has made an outstanding contribution in sales negotiations and/or the development of client relations during the year. The criteria has been modified to reflect the impact of Covid on sales & revenue.

ENTRY REQUIREMENTS

WRITTEN DEMONSTRATION
Entry is by written submission and online revenue spreadsheet. Click here to download the written submission template for this award. Click here to download the online revenue spreadsheet.
Note: Please keep radio broadcast and radio digital revenue separate as per advertising industry revenue reporting standards.

Submissions must include:
1. An affidavit from the manager confirming performance as outlined in entry spreadsheet.
2. A maximum of 4 testimonials, letters or affidavits of support from clients.

JUDGING CRITERIA

A - 10 POINTS | % of radio revenue retention 2020/21.

B - 10 POINTS | % growth on existing / retained clients 2020/21.

C - 10 POINTS | % new clients / total clients 2020/21. 

D - 10 POINTS | Written submission maximum of 200 words. Testimonials, letters or affidavits of support from clients.

BEST CLIENT PROMOTION/ACTIVATION

CATEGORY OBJECTIVE
To recognise excellence in radio promotions for clients that make the most effective and creative use of radio and/or your other platforms.

CATEGORY DESCRIPTION
We are looking for an idea or concept that generates significant audience engagement and delivers results for a client in response to a client brief. This campaign may utilise several media and the range of platforms that your radio brand uses. A promotion may be entered in Best Client Promotion/Activation or Best Network Station Promotion, but not both.

ENTRY REQUIREMENTS

AUDIO
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and audience participation and interaction.

WRITTEN DEMONSTRATION
Written material (maximum 200 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

A letter of support from the client must also be included outlining the objectives and outcomes of the promotion such as sales, leads, website visits, increased revenue or market share. Failure to provide this evidence will automatically disqualify the entry. No pro-bono work will be accepted.

A video can be submitted for this category, but a link must be provided. No uploads are accepted. Duration is to be no longer than 5 minutes. Video needs to relate directly to the promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded onto YouTube, evidence of street activation etc. It is not to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

JUDGING CRITERIA

A - 10 POINTS | CREATIVE CONCEPT
Originality of idea and imaginative use of radio and your other mediums.

B - 10 POINTS | PRODUCTION / EXECUTION
Quality of delivery on air in advertisements, trailers, content/entertainment, etc and digital delivery.

C - 10 POINTS | AUDIENCE ENGAGEMENT
Degree and level of reaction and involvement.

D - 20 POINTS | PROOF OF EFFECTIVENESS
Evidence of results from the client.

BEST MARKETING CAMPAIGN

CATEGORY OBJECTIVE
To recognise excellence in marketing a single radio station or network.

CATEGORY DESCRIPTION
We are looking for a marketing or branding campaign that generates significant audience engagement and delivers results. This award is designed to showcase a radio brand that includes the marketing campaign for a promotion and show and can include trade marketing.

ENTRY REQUIREMENTS

WRITTEN DEMONSTRATION
Written material (maximum 200 words) must include details of the idea or campaign, including objectives, background and context of the concept, plus any supporting print material or digital components (optional). Click here to download the written submission template for this award.

Audio can be sumbitted with the entry (optional) - maximim 5 minutes.

A video can be submitted for this category, but a link must be provided. No uploads are accepted. Duration is to be no longer than 5 minutes. Video needs to relate directly to the marketing campaign. It is not to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

Evidence of results is mandatory. These must be directly attributable to this campaign and must relate to the objectives set. We are looking for evidence such as ratings, likes, shares, or any other recognised ratings to demonstrate success.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea.

B - 15 POINTS | PRODUCTION / EXECUTION
Quality of delivery.

C - 15 POINTS | CONSUMER ENGAGEMENT
Degree and level of consumer reaction, involvement and effectiveness.