Commercial radio in New Zealand is a vibrant and thriving media sector with well over 80% of the population listening every week and broadcasting on over 750 commercial radio frequencies.
RBA represents 17 member networks & stations and is governed by a Constitution with an Executive Board.
Established in 1971, the Radio Broadcasters Association (RBA) exists to represent the interests of the commercial radio industry to its many partners and stakeholders within government, business, the music industry and local communities.
This specifically includes the likes of:
- The development of advertising and broadcasting standards and industry self-regulation.
- Co-ordination of radio audience research for both the commercial sector and Radio New Zealand.
- Liaison with the Ministry of Civil Defence and Emergency Management to co-ordinate the role radio plays in informing audiences of emergency related information.
- Co-ordination of the voluntary 20% local music content target.
- The promotion of radio broadcasting excellence by the organisation of the annual NZ Radio Awards for all radio broadcasters.
- All industry interface with radio broadcasting education and training providers.
- Regular work with various areas of government on regulation and matters related to radio broadcast platforms and content.