BEST CONTENT DIRECTOR / CONTENT TEAM

CATEGORY OBJECTIVES
To recognise excellence in radio programming for a radio station or network in New Zealand and to reward Content Directors for outstanding performances against stated objectives.

CATEGORY DESCRIPTION
This award is made to the individual or team who has shown evidence of outstanding performance over the period covered by the awards in the areas of station content direction. This includes Content Directors for talk and music. Entries will be accepted that include up to 3 key members of the content creation team if the brand is structured in that way.

ENTRY REQUIREMENTS

BROADCAST OUTPUT REQUIREMENT
Demonstrating the broadcast output of your network or individual station with up to 15 minutes of audio that must specifically showcase the following content:

  • Breakfast show.
  • Daytime broadcast.
  • Afternoon drive show.
  • Selection of other broadcast material demonstrating your programming effectiveness that may include contesting, station promotions, station imaging, information programming, community activity etc.

Linking elements are allowed however special effects and other audio enhancements are not, music must be telescoped. In addition, a 10 second audio clip from the entry must be submitted separately with the entry to be used on awards night.

RATINGS TREND DATA
Impact with target audiences - please read notes of what ratings data is to be provided in the judging criteria below. For non-surveyed stations or markets no data is required, other scores will be pro-rated when judged.

WRITTEN DEMONSTRATION OF PROGRAMMING EFFECTIVENESS – no points
Click here to download the written submission template for this award. You are required to submit this as part of your application.

  • Network/station concept – 20 words
  • Target Audience – 10 words
  • Goals & Achievements – 200 words. Material may include impact in the areas of talent development, product creativity, station imaging, marketing & promotions, community involvement and information programming.

Optional additional letters, charts and branding material are allowed.

A video can be submitted for this category, but a link must be provided within your written submission. No uploads are accepted. Duration is to be no longer than 2 minutes. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

JUDGING CRITERIA

A - 30 POINTS
Audio evidence of the network or radio station's effectiveness with its target audience. This could include entertainment, information and/or education values, personality strength, promotions and marketing, community involvement, news and current affairs.

B - 10 POINTS | RATINGS TREND DATA - Click here to complete the ratings trend data template for this award, if applicable. This must include the following;

  • Target audience data for the brand on which the broadcast is produced.
  • Each network must specify this prior to entries opening and all brand entries must comply with this. The span must be a minimum of 20 years and a maximum of 40 years and specified by gender if relevant.
  • If it is a network entry, the figures must be for Total NZ.
  • All results must be based in Cume & Share for the specified target.
  • All trend results must include all survey results from the calendar year of the awards.
  • Data for music stations must include the performance of the top 10 other stations in your demographic.
  • Total NZ RNZ database for talk entries must include RNZ National, Newstalk ZB, Today FM and any other stations in your demographic. Please note this database is not released publicly so the data is only to be used for judging this category and not for any other use.

C - 10 POINTS
Overall originality, professionalism and excellence in programming.

BEST SHOW PRODUCER OR PRODUCING TEAM – TALK SHOW

CATEGORY OBJECTIVES

  • To recognise excellence in radio production of talk based radio shows in New Zealand.
  • To reward show producers for outstanding performances against stated objectives.

CATEGORY DESCRIPTION
This award is made to the individual or producing team who has shown evidence of outstanding performance over the period covered by the awards in the areas of show production.

ENTRY REQUIREMENTS

BROADCAST OUTPUT REQUIREMENT
Demonstrating the broadcast output of your show with up to 10 minutes of audio that must specifically showcase:

  • Show content.
  • Selection of other broadcast material demonstrating your production effectiveness.

Linking elements are allowed however special effects and other audio enhancements are not, music must be telescoped.

RATINGS TREND DATA
Impact with target audiences - please read notes of what ratings data is to be provided in the judging criteria below. For non-surveyed stations or markets no data is required, other scores will be pro-rated when judged.

WRITTEN DEMONSTRATION OF SHOW PRODUCTION EFFECTIVENESS – no points
Click here to download the written submission template for this award. You are required to submit this as part of your application.

  • Show concept – 20 words
  • Target Audience – 10 words
  • Goals & Achievements – 200 words. Material may include impact in the areas of talent management, product creativity, promotions, community involvement and information programming.
JUDGING CRITERIA

A - 30 POINTS
Audio evidence of the show's effectiveness with its target audience. This could include entertainment, information and/or education values, personality strength, promotions and marketing, community involvement, news and current affairs.

B - 10 POINTS | RATINGS TREND DATA - Click here to complete the ratings trend data template for this award, if applicable. This must include the following;

  • Target audience data for the brand on which the broadcast is produced.
  • Each network must specify this prior to entries opening and all brand entries must comply with this. The span must be a minimum of 20 years and a maximum of 40 years and may be specified by gender if relevant.
  • If it is a network entry, the figures must be for Total NZ.
  • All results must be in Cume & Share for the specified target.
  • All trend results must include all survey results from the calendar year of the awards.
  • Total NZ RNZ database data must include RNZ National, Newstalk ZB, Today FM and any other stations in your demographic. Please note this database is not released publicly so the data is only to be used for judging and not for any other use.

C - 10 POINTS
Overall originality, professionalism and excellence in producing.

BEST SHOW PRODUCER OR PRODUCING TEAM – MUSIC SHOW

CATEGORY OBJECTIVES

  • To recognise excellence in radio production of music based radio shows in New Zealand.
  • To reward show producers for outstanding performances against stated objectives.

CATEGORY DESCRIPTION
This award is made to the individual or producing team who has shown evidence of outstanding performance over the period covered by the awards in the areas of show production.

ENTRY REQUIREMENTS

BROADCAST OUTPUT REQUIREMENT
Demonstrating the broadcast output of your show with up to 10 minutes of audio that must specifically showcase:

  • Show content.
  • Selection of other broadcast material demonstrating your production effectiveness.

Linking elements are allowed however special effects and other audio enhancements are not, music must be telescoped.

RATINGS TREND DATA
Impact with target audiences - please read notes of what ratings data is to be provided in the judging criteria below. For non-surveyed stations or markets no data is required, other scores will be pro-rated when judged.

WRITTEN DEMONSTRATION OF SHOW PRODUCTION EFFECTIVENESS – no points
Click here to download the written submission template for this award. You are required to submit this as part of your application.

  • Show concept – 20 words
  • Target Audience – 10 words
  • Goals & Achievements – 200 words. Material may include impact in the areas of talent management, product creativity, promotions, community involvement and information programming.
JUDGING CRITERIA

A - 30 POINTS
Audio evidence of the show's effectiveness with its target audience. This could include entertainment, information and/or education values, personality strength, promotions and marketing, community involvement, news and current affairs.

B - 10 POINTS | RATINGS TREND DATA - Click here to complete the ratings trend data template for this award, if applicable. This must include the following;

  • Target audience data for the brand on which the broadcast is produced.
  • Each network must specify this prior to entries opening and all brand entries must comply with this. The span must be a minimum of 20 years and a maximum of 40 years and may be specified by gender if relevant.
  • If it is a network entry, the figures must be for Total NZ.
  • All results must be in Cume & Share for the specified target.
  • All trend results must include all survey results from the calendar year of the awards.
  • Data for music stations must include the performance of the top 10 other stations in your demographic.

C - 10 POINTS
Overall originality, professionalism and excellence in producing.

BEST VIDEO - LONG FORM

CATEGORY OBJECTIVE
To recognise excellence in a radio station produced video that delivers results for a station or client. Video duration must be 2 minutes and over.

CATEGORY DESCRIPTION
We are looking for an idea or concept that generates significant engagement through any media that gives the user the ability to interact across all channels including web, mobile, social media and on-air. Whilst this campaign may utilise several media including radio, video must be the primary channel.

ENTRY REQUIREMENTS

WRITTEN DEMONSTRATION
Written material (200 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

Videos must be provided via a link (included within your written submission), no uploads are accepted. Duration of up to 10 minutes. Note if a digital entry is taken off its original site it can be transferred to an alternative site for viewing and must be accessible for judging through to May 10th 2022. It is not to be filmed specifically for your entry. An edited highlights video can be created for your entry but any filmed footage included must be from the original and not re-created.

It is also a requirement to complete a Social Engagement Template. Click here to download.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea and imaginative use of video.

B - 15 POINTS | PRODUCTION / EXECUTION
Quality of execution.

C - 15 POINTS | ENGAGEMENT & ENTERTAINMENT
Degree and level of participant reaction and involvement.

BEST VIDEO - SHORT FORM

CATEGORY OBJECTIVE
To recognise excellence in a radio station produced video that delivers results for a station or client. Video duration must be under 2 minutes.

CATEGORY DESCRIPTION
We are looking for an idea or concept that generates significant engagement through any media that gives the user the ability to interact across all channels including web, mobile, social media and on-air. Whilst this campaign may utilise several media including radio, video must be the primary channel.

ENTRY REQUIREMENTS

WRITTEN DEMONSTRATION
Written material (200 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

Videos must be provided via a link (contained within your written submission), no uploads are accepted. Duration up to 2 minutes. Note if a digital entry is taken off its original site it can be transferred to an alternative site for viewing and must be accessible for judging through to May 10th 2022. It is not to be filmed specifically for your entry. An edited highlights video can be created for your entry but any filmed footage included must be from the original and not re-created.

It is also a requirement to complete a Social Engagement Template. Click here to download.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea and imaginative use of video.

B - 15 POINTS | PRODUCTION / EXECUTION
Quality of execution.

C - 15 POINTS | ENGAGEMENT & ENTERTAINMENT
Degree and level of participant reaction and involvement.

BEST STATION IMAGING

CATEGORY OBJECTIVE
To recognise creative excellence and technical production of individual tracks or a campaign for station identification imaging material. Entry may be for a single station or network.

CATEGORY DESCRIPTION
This award is made to technical operators who have made an outstanding contribution in recording station imaging material that differentiates and positions the station or network.

ENTRY REQUIREMENTS
AUDIO
Maximum 5 minutes
 
WRITTEN DEMONSTRATION – no points
Optional - written submission maximum 200 words. Click here to download the written submission template for this award.
 
JUDGING CRITERIA
A - 20 POINTS | Creative and imaginative use of the radio medium to execute an idea.
B - 10 POINTS | Technical expertise.
C - 10 POINTS | Showcasing style consistent with format.
D - 10 POINTS | Voicing and quality of production.

BEST STATION TRAILER

CATEGORY OBJECTIVE
To recognise creative excellence and technical production in the area of radio station promotions for individual networks or stations and clients.

CATEGORY DESCRIPTION
This award is made to the radio station or network that has shown outstanding levels of creativity and effectiveness in the area of radio promotions.

ENTRY REQUIREMENTS

AUDIO
Must provide actual trailer for a station/client promotion. Only a single trailer is to be submitted, not a montage of trailers.

WRITTEN DEMONSTRATION - no points
Written material (maximum 200 words) must include details of the idea or campaign, including objectives, background and context of the concept, and clear evidence of the effectiveness of the concept for the radio station. Click here to download the written submission template for this award.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea, script writing memorability and recall.

B - 20 POINTS | PRODUCTION / EXECUTION
Acting/voicing, skilful use of music, sound design and showcasing style consistent with network/station format.

C - 10 POINTS | PROOF OF EFFECTIVENESS
Evidence of results.

BEST NETWORK STATION PROMOTION

CATEGORY DESCRIPTION
We are looking for an idea or concept that generates significant audience engagement and delivers results. This promotion may utilise several media and the range of platforms that your radio brand uses. A promotion may be entered in Best Network Station Promotion or Best Client Promotion/Activation, but not both.

Note - This award is for network station self promotion, not client campaigns. A station led initiative, not a response to a client brief.

ENTRY REQUIREMENTS

AUDIO
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and audience participation and interaction.

WRITTEN DEMONSTRATION

Written material (maximum 200 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

A video can be submitted for this category, but a link must be provided. No uploads are accepted. Duration is to be no longer than 5 minutes. Video needs to relate directly to the station promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, evidence of street activation etc. It is not to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea and imaginative use of radio and your other mediums.

B - 15 POINTS | PRODUCTION / EXECUTION
Quality of delivery on air in advertisements, trailers, content/entertainment etc and digital delivery.

C - 15 POINTS | AUDIENCE ENGAGEMENT
Degree and level of audience reaction, involvement and effectiveness.

BEST SINGLE MARKET STATION PROMOTION

CATEGORY OBJECTIVE
To recognise excellence in radio station promotions at a local or regional level that make the most effective and creative use of radio and/or your other platforms.

CATEGORY DESCRIPTION
We are looking for an idea or concept that generates significant audience engagement and delivers results. This promotion may utilise several media and the range of platforms that your radio brand uses. If the promotion was also part of a national promotion, all elements of this entry must be for the local promotion. NOTE - This award is for station self promotion, not client campaigns.

ENTRY REQUIREMENTS

AUDIO
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and audience participation and interaction.

WRITTEN DEMONSTRATION
Written material (maximum 200 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

A video can be submitted for this category, but as link must be provided. No uploads are accepted. Duration is to be no longer than 5 minutes. Video needs to relate directly to the station promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, evidence of street activation etc. It is not to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

JUDGING CRITERIA

A - 20 POINTS | CREATIVE CONCEPT
Originality of idea and imaginative use of radio and your other mediums.

B - 15 POINTS | PRODUCTION / EXECUTION
Quality of delivery on air in advertisements, trailers, content/entertainment etc and digital delivery.

C - 15 POINTS | AUDIENCE ENGAGEMENT
Degree and level of audience reaction, involvement and effectiveness.

BEST DIGITAL CONTENT

CATEGORY OBJECTIVE
To recognise excellence in the creation of digital content supporting a NZ radio station or network.
To recognise excellence as demonstrated through compelling content and design, innovation and overall effectiveness.

CATEGORY DESCRIPTION
This award is made to the entry which best supports and enhances the core programming and services of a NZ radio station or network through the use of website and social media content. 

ENTRY REQUIREMENTS

WRITTEN DEMONSTRATION
A written submission of no more than 200 words outlining the strategic role and objectives of the entry in supporting the network or station. Click here to download the written submission template for this award.

You are also required to complete a social engagement template. Click here to download.

Entry details must include screen grabs of the nominated web and/or social content that form part of the entry.
Nielsen or comparible online statistics including unique browsers and page impressions achieved by the content. Additional statistics for other channels and social platforms must include reach and engagement on each post along with NZ follower’s data. For web, NZ site visit figures can be submitted with the entry.

JUDGING CRITERIA

A - 20 POINTS | CONTENT
The value, usefulness, originality and quality of content directly linked to brand essence and target market. Content should be engaging, relevant and appropriate for the audience. It should encourage users to return. There should be attention to detail and simple processes for user interactivity.

B - 10 POINTS | DESIGN
Including graphic design aesthetics and the overall appearance of the entry. Visual design will be high quality, user friendly, appropriate and relevant for the audience and the brand it is supporting.

C - 20 POINTS | AUDIENCE ENGAGEMENT & EFFECTIVENESS
Focuses on the ability of the user to actively participate. Simple options and processes to maximise user engagement.
Web unique browsers and page impressions plus the overall effectiveness will be measured by traffic and statistics supplied by Nielsen Online or similar. Social and other channels will be based on reach and engagement rates.

BEST DIGITAL CONTENT - SINGLE POST

CATEGORY OBJECTIVE
To recognise excellence in digital content creation supporting a NZ radio station, network or show.

CATEGORY DESCRIPTION
This award is made to the entry which best supports and enhances the programming and services of a NZ radio station, network or show via social media. Please note your entry must be a single post. 

ENTRY REQUIREMENTS
WRITTEN DEMONSTRATION

A written submission of no more than 200 words outlining the objectives of the entry in supporting the network or station. Click here to download the written submission template for this award.

You are also required to complete a social engagement template. Click here to download. Entry must include screen grabs of the nominated digital content.

JUDGING CRITERIA

A - 20 POINTS | CONTENT
The value, usefulness, originality and quality of the entry directly linked to brand essence and target market. Content should be engaging, relevant and appropriate for the audience. 

B - 10 POINTS | DESIGN
Including graphic design aesthetics and the overall appearance of the entry. Visual design will be high quality, appropriate and relevant for the audience and the brand it is supporting.

C - 20 POINTS | AUDIENCE ENGAGEMENT & EFFECTIVENESS
The overall effectiveness will be based on reach and engagement rates.